1/23/2024 0 Comments First wechat logoEASY MODE: Clearer and larger text and buttons for better readability.BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. LANGUAGE SUPPORT: Localized in 20 different languages and can translate friends' messages and Moments posts.Enable WeRun in “Settings” > “General” > “Plug-ins”. WERUN: Use Healthkit and Health app data to sync your step count on WeRun, where you can compete against friends with daily step rankings.WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (only available in select regions).WECHAT PAY: Enjoy the convenience of world-leading mobile payment features with WeChat Pay and Wallet (available in select regions).GAMES: Have fun and compete with friends in a huge selection of WeChat Mini Games and Tencent Games (available in select regions).TOP STORIES: See the latest articles your friends are reading and discover all kinds of interesting content.MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time.OFFICIAL ACCOUNTS: Tons of accounts to follow with original content and news for your reading pleasure.CUSTOM STICKERS (NEW!): Make chatting more unique with custom stickers and selfie stickers.STICKER GALLERY: Browse thousands of fun, animated stickers to help express yourself in chats, including stickers with your favorite cartoon and movie characters. Record short videos to post in your Time Capsule before they disappear in 24 hours. TIME CAPSULE (NEW!): Share glimpses of your day.Post photos, videos, and more to share with friends on your personal Moments stream. MOMENTS: Never forget your favorite moments.REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the tap of a button.Make group video calls with up to 9 people. VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world.Create group chats with up to 500 members. MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more.Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with WeChat Pay, and much more. WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Some industry observers see Douyin (TikTok’s Chinese sister app) as the top contender to share the throne with WeChat when the regulatory headwinds continue.Connecting a billion people with calls, chats, and more In light of China's incessant tech crackdown which shows no signs of abating, WeChat along with other domestic internet giants have long been targets on issues relative to anti-monopoly and data security. In response to Beijing’s stricter privacy policies, it rolled out internal testing on a new data transparency feature at the beginning of 2022. Facing fierce competition from domestic rivals, the app has added short-video feeds and bullet comments as the latest attempt to stay competitive. Undoubtedly, WeChat’s success with its super app status can be attributed to investments in research and innovation. WeChat Mini Programs are also well-received as they save companies technical resources and time needed for app development with advanced digital functions. Furthermore, many companies in China are using WeChat in daily business operation as well, such as WeChat Pay for a seamless payment solution. Its in-app features, particularly WeChat Search, WeChat QR Codes, and WeChat Moments are critical to drive traffic and sales within the Chinese market. Given WeChat’s massive userbase, it comes as no surprise that the super app is an important marketing channel for brands. With such versatility, WeChat achieved a whopping 88 percent of daily usage rate and a penetration rate of 89 percent in its mini-programs in 2022. It is the home screen for money exchange, shopping, ride-hailing, food delivery, dating, and so much more. For many Chinese smartphone users, this flagship product of Tencent is more like a survival tool than just a social media. This concept has totally changed China’s mobile usage. WeChat has proved its feasibility by building an ecosystem within the app where third parties can develop their own mini-applications, namely WeChat Mini Programs. However, the hallmark that takes it beyond just basic messaging is its underlying product philosophy – connecting everything in one app. In essence, its purpose was to serve as an equivalent to WhatsApp. WeChat was launched by the Chinese tech behemoth Tencent in 2011.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |